As technology continues to evolve, it’s important to keep up to date with the digital marketing trends. If you’re ready to take your brand to the next level in 2020, there’s one trend that’s crucial to your marketing: video. In the last ten years, video has risen to become the leading digital marketing tool used to attract clients. And it’s hitting an all-time high.

Whether you’re looking to tell your company’s story or launch a new product, video content is the most effective way to reach your audience online. The Cisco Annual Internet Report predicts that by 2021, over 80% of all internet traffic will consist of video. With video taking over the web, search engines and social media platforms regard video as valuable content and rank it higher in their algorithms. So when your company is posting video content, it’s more visible online.

As companies catch on to this trend, you won’t want to fall behind. Hubspot has reported that 85% of businesses are now using video for marketing. And of the businesses that are, 88% have reported that video marketing gives them a positive ROI. So what does that mean for you? It means that when you choose to use video to share your message, you’re choosing the most strategic way to build engagement with your audience online, and keep up with the competition of online marketing in the digital age. 

If you’re ready to increase your online presence and put out quality video content, check out the work we do here at Black Sheep Media House. We’re a video production company local to State College, Pennsylvania working with clients nationwide to produce the highest quality professional videos for international companies and local businesses alike. We would love to talk to you about how to bring your vision to life.

Remember, the best way to find out more is to contact us here.

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